Oysho - The Club Collection
At The Club, sport and downtime belong to the same game.
Oysho brings together its team of athletes in a setting where the day moves between rounds of golf and tennis, ending with a relaxed swim in the pool. But beyond the sports themselves, the campaign was conceived as a reinterpretation of the traditional social club. Historically shaped around the imagery of British gentlemen’s clubs, golf institutions, and spaces where women were often present, yet rarely empowered.
With Our Club, Our Rules, the intention was to challenge that legacy and reimagine the codes of these environments through a contemporary female perspective. The campaign transforms the everyday rituals of the classic country club into a space where women set the pace, define the atmosphere, and ultimately rewrite the rules.
The new golf collection focuses on functionality and durability, with pieces designed to support every movement. Polos, skirts, and trousers incorporate technical details such as breathable fabrics, dedicated pockets, and practical solutions like tee holders or glove compartments, built from real on-course experience.
For tennis, the silhouettes adapt to the pace of the match with garments that prioritise comfort without losing their sporty identity. Supportive skirts, dresses with functional details, and the Comfortlux line offer freedom of movement and versatility across every set, in a palette of understated tones with signature tennis-inspired accents.
The swimwear collection extends this athletic language into the water, with sport-inspired designs in piqué fabric and finishes that play with contrast, texture, and colour blocking.
More than a sports campaign, Our Club, Our Rules positions sport as a complete lifestyle – active, social, and self-defined – where performance coexists with leisure, and where the traditional dynamics of the club are reimagined through a more inclusive and empowered lens.
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