KFC - United by the Bucket
From fast food brand to diversity advocate
Being a part of a community makes us stronger both as a group and individually. So, just like the Colonel sat truck drivers and millionaires at the same table, we want to show how different people can be united by a bucket of chicken in celebration of diversity.
‘United by the Bucket’ showcases the unexpected & amazing things that happen when you open up and share a bucket with unexpected and amazing people.
Our launch film features movers and shakers coming together to transform society with their originality – from musicians, fashion designers and dancers to real KFC crews. Plus a unicorn.
“An injection of counterculture
awakened KFC’s sleeping brand in
How an Injection of Counterculture Awakened KFC’s Sleeping Brand in the Netherlands
“When we heard ‘United by the Bucket’ it felt instantly like a home run,” says Trix. “The line and the passion for craft from the ladies gave us the confidence that this was what we were looking for.”Take a look
United by the Bucket
KFC presents Chicken and diversity in a multicultural campaignRead more
KFC launches United by the Bucket
With this campaign KFC shows that everybody - regardless of their background - is welcome as a customer as well as an employee. KFC unites people - after all you never eat a ‘bucket’ eat alone.Take a look
Diversity is high on KFC's bucket list
KFC's new campaign is a celebration of the diverse nature of the food chain's employees and customers.Take a look