communication / brand building / strategy / social
KFC - United by the Bucket
From fast food brand to
diversity advocate
Being a part of a community makes us stronger both as a group and individually. So, just like how the Colonel sat truck drivers and millionaires at the same table, we want to show how different people can be united by a bucket of chicken in celebration of diversity.
‘United by the Bucket’ showcases the unexpected & amazing things that happen when you open up and share a bucket with unexpected and amazing people.
Our launch film features movers and shakers coming together to transform society with their originality – from musicians, fashion designers and dancers to real KFC crews. Plus a unicorn.
“An injection of counterculture
awakened KFC’s sleeping brand in
the Netherlands”
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