COMMUNICATION / BRAND BUILDING / STRATEGY / SOCIAL / EMPLOYER BRANDING
Heineken - Go Places 2.0
HEINEKEN GO PLACES
An e-commerce manager has to step in for Santa. A brand exec discovers she’s got 2 weeks to learn a language from scratch. An IT technician goes full on CSI. A marketing manager accidentally turns back time…
What sounds like a very ambitious Hollywood pitch is, in fact, the second instalment of Go Places, HEINEKEN’s global recruitment campaign. It shines a light on career-changing days of 33 real employees, while giving the future talent a glimpse into the company’s green-blooded culture & what it takes to actually Go Places with Heineken.
“’Go Places’ is edgy, bold and unique”
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