COMMUNICATION / BRAND BUILDING / STRATEGY / SOCIAL
STRONGBOW - Nature Remix your City
Mixing nature back
into urban life
We were responsible for giving Strongbow a brand purpose that was true to its origin and its ambition – to inspire the world to reconnect with nature by doing something real and meaningful – mix nature back into urban life.
We approached our global campaign as a movement, a series of activist actions aiming at influencing urban people from seven major cities by transforming them through unconventional communication: guerrilla gardening, tree planting, moss graffiti and artsy beehives helped bring a much needed Nature Remix into the urban lives of millions of people around the globe.
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