PR / digital activation / real time marketing
THE SALVATION ARMY - Truly Destroyed
THE BIGGEST FASHION HACK OF THE YEAR
When Balenciaga released a limited edition series of destroyed-looking sneakers, we decided to create our own limited edition. The only difference is that our shoes are truly destroyed, because they’ve been worn for months (in some cases years) by people living on the streets.
‘Truly Destroyed’ is a non profit project created by Cloudfactory for The Dutch Salvation Army together with fashion photographer Carli Hermès.
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