THE SALVATION ARMY - Truly Destroyed
THE BIGGEST FASHION HACK OF THE YEAR
When Balenciaga released a limited edition series of destroyed-looking sneakers, we decided to create our own limited edition. The only difference is that our shoes are truly destroyed, because they’ve been worn for months (in some cases years) by people living on the streets.
‘Truly Destroyed’ is a non profit project created by Cloudfactory for The Dutch Salvation Army together with fashion photographer Carli Hermès.
SALVATION ARMY CLAPS BACK AT BALENCIAGA'S PARIS SNEAKER
Salvation Army has hijacked the release of Balenciaga's controversial Paris sneaker, an intentionally tattered and torn high-top, with a PR stunt of its own.TAKE A LOOK
The Dutch Salvation Army Expands on Balenciaga's Paris Sneaker to Raise Awareness in Inequality
The Dutch Salvation Army has just expanded on Balenciaga’s recent $1,850 USD Paris sneaker release to raise awareness in poverty and inequality in the world.TAKE A LOOK
How the Salvation Army is turning Balenciaga's 'poor look' into something positive
Balenciaga made the headlines of many fashion mediums with the announcement of the Paris Sneaker , a fully run-down sneaker with a retail price of no less than 1450 euros. Salvation Army ReShare capitalized on this perfectly with their ' Truly Destroyed ' campaign.TAKE A LOOK
From fashion stunt to social problem: Salvation Army ReShare launches collection of homeless shoes
Balenciaga attracted a lot of attention with a recent campaign for worn-out sneakers. In response to the luxury fashion house, the Salvation Army ReShare is launching its own collection.TAKE A LOOK
SALVATION ARMY RESPONDS BRILLIANTLY TO CONTROVERSIAL BALENCIAGA SHOE CAMPAIGN
The Salvation Army is responding to a controversial shoe campaign by fashion brand Balenciaga, which caused quite a stir with the latest campaign.TAKE A LOOK