GC Aesthetics - More Summer
The Process
This is be sweet’s second work for GC Aesthetics. We seek to vindicate the right of women to peacefully enjoy their bodies without being judged or censored, all with a modern and cheerful tone.
#BOOBSTICKERS
The artist
Paula Cruz is a Brazilian artist who defines herself as a designer witch + a badass illustrator. She studied in the school of fine arts in Rio de Janeiro, where she would later get her master’s degree in PUC-Rio. She lived for a year in the Netherlands to study dutch typography, illustration and graphic design at the Willem de Kooning Academie. She’s been a teacher of graphic design and illustration at Crehana and Miami Ad School since 2019.
Paula, as an artist and an empowered woman, she was the perfect fit to create the #boobstickers. From the first moment Paula understood what the stickers meant and how they should be so every women out there wanted to use them. As a liberal artist she made the project quite personal as it was aligned with her believes on how modern society should be.
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