Strongbow - The Floating Orchard
THE FLOATING ORCHARD,
bringing nature to the city
We were determined to bring Strongbow’s brand mission (to inspire the world to reconnect with nature) into action. That’s why we decided to build nature spaces in urban people’s lives to take action against the lack of nature in urban spaces.
The Floating Orchard went from sketch to reality in a few months, floating across the heart of The Big Apple, inspiring New Yorkers to reconnect with nature.
MARY’S NATURE DREAM COME TRUE
To bring the Floating Orchard to life, we collaborated with Mary Mattingly, a nature activist who, together with her team of artists, conservationists, landscapers and big dreamers, helped transform a barren barge into a floating orchard. The Orchard, with its perennial gardens, welcomed visitors to harvest fruits and vegetables for free, and to rethink big cities’ connection with the environment.
How Strongbow Are Bringing Nature to the City
A bucolic extravaganza in Mexico City and a real floating orchard in New York – Cloudfactory’s new campaign is swinging into summer, finds LBB’s Laura Swinton.Read more
Fredrik Bond creates a visual feast for Strongbow
The ad stars two ‘nature artists’ – Mary Mattingly, founder of Swale, and Christophe Guinet, aka Monsieur Plant – but mostly is a fantastical feast of CGI, with rivers of apples flowing down city streets and trees springing out of sidewalks.Read more
Strongbow "Imagine" by Cloudfactory, Amsterdam
Environmentalists and artists Mary Mattingly and Mr Plant peel back the concrete streets of Mexico City to reveal a green oasis, in the latest campaign for Strongbow cider.Read more